The international perfume brand Calvien Klein's latest marketing mantra is web2.0.Their latest efforts to attract the social networking teen is worth a look.Valleywag has an interesting post on the topic.
A short excerpt:
There's nothing quite as laughable as a superannuated brand's attempt to tap into a new generation. Calvin Klein, a label which had its heyday in the 1990s, is launching a new scent aimed at teens and twentysomethings who've grown up with texting, Myspace and blogs. The label's
Read Valleywag's full article.