March 09, 2007

Calvien Klein's hilarious effort to reach the youth.


The international perfume brand Calvien Klein's latest marketing mantra is web2.0.Their latest efforts to attract the social networking teen is worth a look.Valleywag has an interesting post on the topic.
A short excerpt:
There's nothing quite as laughable as a superannuated brand's attempt to tap into a new generation. Calvin Klein, a label which had its heyday in the 1990s, is launching a new scent aimed at teens and twentysomethings who've grown up with texting, Myspace and blogs. The label's

Read Valleywag's full article.

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